{"id":16555,"date":"2019-05-09T10:39:23","date_gmt":"2019-05-09T08:39:23","guid":{"rendered":"http:\/\/diablofans.ddev.site\/d3\/?p=16555"},"modified":"2020-02-06T10:19:55","modified_gmt":"2020-02-06T09:19:55","slug":"preco-je-diablo-immortal-dolezite-pre-buducnost-activision-blizzardu","status":"publish","type":"post","link":"https:\/\/www.diablofans.cz\/d3\/preco-je-diablo-immortal-dolezite-pre-buducnost-activision-blizzardu\/","title":{"rendered":"Pre\u010do je Diablo Immortal d\u00f4le\u017eit\u00e9 pre bud\u00facnos\u0165 Activision Blizzardu"},"content":{"rendered":"<p>Centr\u00e1lne zobrazenie Diablo Immortal priamo na Blizzcone 2018 vyvolalo ve\u013ek\u00fd zm\u00e4tok a\u00a0nepochopenie. Pritom je tento mobiln\u00fd titul nevyhnutn\u00fd pre bud\u00facnos\u0165 Blizzardu a\u00a0pre hranie na z\u00e1pade.<\/p>\n<p><strong>\u010cl\u00e1nek pro Diablofans.cz z n\u011bm\u010diny p\u0159elo\u017eil Syndorray, redaktor <a href=\"https:\/\/www.wowfan.cz\/\">WoWfan.cz<\/a>. D\u011bkujeme!<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong>Toto je probl\u00e9m<\/strong>: Aj pre dobre informovan\u00fdch hr\u00e1\u010dov je \u0165a\u017ek\u00e9 pochopi\u0165, \u010do robia ve\u013ek\u00ed vydavatelia.<\/p>\n<p>Activision Blizzard nem\u00e1 zrovna ve\u013ek\u00e9 hry v\u00a0ruk\u00e1ve. Ni\u010d nie je ozn\u00e1men\u00e9 ani prebiehaj\u00face, hoci vydavate\u013e je jednou z\u00a0najv\u00e4\u010d\u0161\u00edch hern\u00fdch spolo\u010dnost\u00ed na svete. Dobre, na rok 2019 je ozn\u00e1men\u00fd Call of Duty a\u00a0Diablo Immortal by sa mal tie\u017e niekedy objavi\u0165, ale in\u00e1\u010d ni\u010d ve\u013ek\u00e9. V\u00fdsledkom s\u00fa sklaman\u00e9 reakcie na ozn\u00e1menia vydavate\u013eov zo strany hr\u00e1\u010dov a \u010dastej\u0161ie konflikty medzi nimi. Vrcholom podr\u00e1\u017edenia bol Blizzcon 2018, ke\u010f Blizzard ako vrchol podujatia predstavil mobiln\u00fa hru \u201cDiablo Immortal\u201c, a\u00a0to pred v\u00e4\u010d\u0161inou po\u010d\u00edta\u010dov\u00fdch hr\u00e1\u010dov, ktor\u00fd o\u010dak\u00e1vali Diablo 4. To sa postaralo o\u00a0mno\u017estvo negat\u00edvnych reakci\u00ed.<\/p>\n<p>Zd\u00e1 sa, \u017ee priepas\u0165 medzi t\u00fdm, \u010do vydavatelia robia, a t\u00fdm, \u010do od nich fan\u00fa\u0161ikovia o\u010dak\u00e1vaj\u00fa, sa zv\u00e4\u010d\u0161uje a prehlbuje:<\/p>\n<ul>\n<li>Ale pre\u010do je Diablo Immortal tak d\u00f4le\u017eit\u00e9 pre Activision Blizzard?<\/li>\n<li>A\u00a0pre\u010do ch\u00e1peme \u010doraz menej, \u010do je za \u010dinmi vydavate\u013ea?<\/li>\n<\/ul>\n<h3>Kto ovl\u00e1da mobiln\u00fd trh?<\/h3>\n<p><strong>Situ\u00e1cia v\u00a0oblasti mobiln\u00fdch hier:<\/strong> Dlh\u00e9 roky sa vydavatelia zaoberali\u00a0ot\u00e1zkou, ktor\u00e1 core-hr\u00e1\u010dov skoro v\u00f4bec nezauj\u00edma: Kto ovl\u00e1da mobiln\u00fd trh na z\u00e1pade? Vydavatelia identifikovali mobiln\u00fd trh ako ve\u013ek\u00fa oblas\u0165, ktor\u00e1 pon\u00faka rastov\u00fd potenci\u00e1l a\u00a0peniaze. V\u00a0\u00c1zii sa u\u017e v\u00a0tejto oblasti prelievaj\u00fa obrovsk\u00e9 peniaze, ale aj v Eur\u00f3pe rastie mobiln\u00fd trh vysok\u00fdm tempom.<\/p>\n<p>Je tu ale ve\u013ek\u00fd rozpor:<\/p>\n<ul>\n<li>Pre n\u00e1s na z\u00e1pade sl\u00fa\u017eia mobiln\u00e9 hry ako \u201cle\u017e\u00e9rne\u201c, napr. Candy Crush, ktor\u00e1 patr\u00ed Activision Blizzardu od novembra roku 2015. Tieto hry s\u00fa zameran\u00e9 viac na nov\u00e9 publikum a nie na typick\u00fdch core-hr\u00e1\u010dov.<\/li>\n<li>V \u00c1zii s\u00fa v\u0161ak \u0161pi\u010dkov\u00e9 mobiln\u00e9 hry z\u00e1kladn\u00fdmi hrami, tj. hry s trochou h\u013abky, zlo\u017eitej\u0161ou hernou mechanikou a RPG prvkami. Taktie\u017e pokr\u00fdvaj\u00fa nov\u00e9 cie\u013eov\u00e9 skupiny, ale aj klasick\u00fdch hr\u00e1\u010dov.<\/li>\n<\/ul>\n<p><strong>Tieto mobiln\u00e9 hry s\u00fa v\u00a0\u00c1zii \u00faspe\u0161n\u00e9: <\/strong>V\u00a0\u00c1zii sa vytvorilo nieko\u013eko \u201ctypick\u00fdch\u201c hern\u00fdch vzorcov alebo modelov:<\/p>\n<ul>\n<li>Napr\u00edklad v\u00a0Japonsku je hra na \u201czhroma\u017e\u010fovanie hrdinov\u201c s\u00a0prvkami anime neuverite\u013ene \u00faspe\u0161n\u00e1. Tam je \u201cFate\/Grand Order\u201c miliardov\u00fdm hitom.<\/li>\n<li>V \u010c\u00edne sa neofici\u00e1lna mobiln\u00e1 verzia League of Legends etablovala ako ve\u013ek\u00fd tvorca pe\u0148az\u00ed: hra Honor of Kings (u n\u00e1s Arena Valor) tam vytv\u00e1ra obrovsk\u00e9 riziko n\u00e1vykovosti.<\/li>\n<li>V Ju\u017enej K\u00f3rei je trend hra\u0165 star\u00e9 \u00faspe\u0161n\u00e9 po\u010d\u00edta\u010dov\u00e9 MMORPG hry na mobile, napr. Lineage alebo Lineage 2. Aj nov\u00e9 verzie t\u00fdchto zna\u010diek hraj\u00fa o\u00a0ve\u013ek\u00e9 peniaze. Takmer \u00faplne nahradili po\u010d\u00edta\u010dov\u00e9 MMORPG hry.<\/li>\n<\/ul>\n<p>Tieto a\u00a0podobn\u00e9 modely zar\u00e1baj\u00fa v\u00a0\u00c1zii ve\u013ea pe\u0148az\u00ed, zatia\u013e \u010do my m\u00e1me tendenciu lovi\u0165 pok\u00e9monov alebo poskakova\u0165 kade-tade s\u00a0M\u00e1riom. Posledn\u00ed \u00e1zijsk\u00fd hit z\u00a0marca 2019 bol \u201cPerfect World\u201c, \u010do je 14-ro\u010dn\u00e9 MMORPG, ktor\u00e9 sa na \u010d\u00ednskom trhu objavilo v\u00a0novom \u0161ate. Za t\u00fdmito hitmi v\u00a0\u00c1zii \u010dasto stoja \u201cklasick\u00fd hern\u00fd vydavatelia\u201c, ako Tencent (LoL), NetEase, Nexon alebo NCSoft (Lineage). Spolo\u010dnosti, ktor\u00e9 kedysi vytv\u00e1rali len po\u010d\u00edta\u010dov\u00e9 hry takto sko\u010dili do novej mobilnej \u00e9ry. K\u00a0tomu prich\u00e1dzaj\u00fa nov\u00e9 spolo\u010dnosti vysoko ako Netmarble, ktor\u00e9 sa zameriavaj\u00fa \u010disto na mobiln\u00e9 hry.<\/p>\n<p>Pokia\u013e ide o\u00a0hodnoty akciov\u00fdch trhov, niektor\u00e9 \u00e1zijsk\u00e9 spolo\u010dnosti, ktor\u00e9 sa prepli na mobiln\u00fd trh, prekonali svojou hodnotou klasick\u00fdch z\u00e1padn\u00fdch vydavate\u013eov. Jedna vec je jasn\u00e1: Z\u00e1padn\u00fd vydavatelia sa tie\u017e sna\u017eia zvl\u00e1dnu\u0165 tento prechod. Chc\u00fa sa nielen sta\u0165 po\u010d\u00edta\u010dov\u00fdmi spolo\u010dnos\u0165ami, ale aj spolo\u010dnos\u0165ami, ktor\u00e9 zar\u00e1baj\u00fa aj na mobiln\u00fdch hr\u00e1ch. A\u00a0s\u00a0t\u00fdm by sa mali popon\u00e1h\u013ea\u0165.<\/p>\n<h3>Aziati prich\u00e1dzaj\u00fa<\/h3>\n<p><strong>Toto sa stalo naposledy: <\/strong>V roku 2017 a\u00a02018 sa ve\u013ek\u00e9 \u00e1zijsk\u00e9 vydavate\u013estv\u00e1 pok\u00fasili dosta\u0165 svoje core-mobiln\u00e9 hry na z\u00e1padn\u00fd trh. Hry ako Lineage 2 Revolution a Arena Valor (Honor of Kings) boli na z\u00e1pad priveden\u00e9 s\u00a0ve\u013ek\u00fdm PR \u00fasil\u00edm. Okrem toho si najali celebrity ako Conan O&#8217;Brien alebo Hearthstone streamerov. Ve\u013ek\u00fd \u00faspech sa ale nekonal.<\/p>\n<p><strong>Toto sa deje pr\u00e1ve teraz: <\/strong>V roku 2019 s\u00fa zaveden\u00e9 &#8222;z\u00e1padn\u00e9&#8220; vydavate\u013estv\u00e1 pripraven\u00e9 otvori\u0165 z\u00e1kladn\u00fd trh pre mobiln\u00e9 hry a\u00a0za\u010dleni\u0165 sa so svojimi titulmi na predn\u00e9 prie\u010dky:<\/p>\n<ul>\n<li>To je d\u00f4vod, pre\u010do EA predviedla Command and Conquer na E3 2018, u\u017e predt\u00fdm mali akt\u00edvnu Star Wars licenciu,<\/li>\n<li>od Bethesdi sa u\u017e objavil \u201cThe Elder Scrolls Blades\u201c,<\/li>\n<li>Predov\u0161etk\u00fdm, Activision Blizzard zo svojim Diablo Immortal a\u00a0\u010fal\u0161\u00edmi titulmi zapo\u010dal mobiln\u00fa inv\u00e1ziu.<\/li>\n<\/ul>\n<p>Z\u00e1merom je samozrejme pou\u017ei\u0165 svoje vlastn\u00e9 \u201csiln\u00e9 zna\u010dky\u201c ako otv\u00e1ra\u010d dver\u00ed s cie\u013eom in\u0161pirova\u0165 hr\u00e1\u010dov. Z\u00e1mer Activision Blizzardu je jasn\u00fd: Chc\u00fa sa sta\u0165 predn\u00fdm l\u00eddrom v\u00a0oblasti mobiln\u00fdch hier na z\u00e1pade. To chce Activision Blizzard dosiahnu\u0165 tak, \u017ee prenesie svoje zabehnut\u00e9 tituly na mobiln\u00e9 platformy. Po cel\u00e9 roky pritom spolo\u010dnos\u0165 Activision Blizzard vytv\u00e1ra slogany a\u00a0men\u00e1 pre svoje zabehnut\u00e9 tituly na presun ich licenci\u00ed na mobil:<\/p>\n<ul>\n<li>Hearthstone je prv\u00fd pokus, aj ke\u010f to pri\u0161lo na smartphony a\u017e rok po vydan\u00ed na PC,<\/li>\n<li>S Diablo Immortal sa \u010doskoro uskuto\u010dn\u00ed prv\u00fd \u201cve\u013ek\u00fd pokus\u201c,<\/li>\n<li>Potom m\u00f4\u017ee pokra\u010dova\u0165 Warcraft, zrejme ako strategick\u00e1 hra,<\/li>\n<li>Call of Duty Mobile moment\u00e1lne prebieha.<\/li>\n<\/ul>\n<p>Pod\u013ea toho, ako bud\u00fa tieto pokusy \u00faspe\u0161n\u00e9, sa m\u00f4\u017ee zmeni\u0165 hern\u00fd trh u\u00a0n\u00e1s na z\u00e1pade. V\u00a0ka\u017edom pr\u00edpade sa tak vysvet\u013euje, pre\u010do je tak m\u00e1lo nov\u00e9 po\u010du\u0165 od Activision Blizzardu. Pr\u00e1ve uskuto\u010d\u0148uj\u00fa svoju mobiln\u00fa ofenz\u00edvu.<\/p>\n<p><strong>Preto je to nap\u00ednav\u00e9:<\/strong> Z\u00e1pad sa v\u0161ak zd\u00e1 by\u0165 ove\u013ea odolnej\u0161\u00ed vo\u010di mobilom ako \u00c1zia. To by mohlo by\u0165 sp\u00f4soben\u00e9 kult\u00farou. Hry sa vyv\u00edjali inak v oboch kult\u00farach, ako sme sa postupne vyvinuli od klasick\u00fdch ark\u00e1d a\u00a0hrac\u00edch automatov:<\/p>\n<ul>\n<li>Tu na z\u00e1pade maj\u00fa hr\u00e1\u010di doma vlastn\u00e9 konzole s\u00a0drah\u00fdmi obrazovkami a\u00a0taktie\u017e drah\u00e9 po\u010d\u00edta\u010dov\u00e9 zostavy.<\/li>\n<li>v\u00a0\u00c1zii hraj\u00fa st\u00e1le mnoh\u00ed na verejnosti v\u00a0internetov\u00fdch kaviar\u0148ach, na cudz\u00edch po\u010d\u00edta\u010doch.<\/li>\n<\/ul>\n<p>Core-hr\u00e1\u010di tu na z\u00e1pade uk\u00e1zali z\u00e1padn\u00fdm vydavate\u013eom, \u017ee sa dok\u00e1\u017eu postavi\u0165 na odpor proti ich mobilnej ofenz\u00edve. Dokonca aj zvy\u010dajn\u00e9 platov\u00e9 modely na mobiloch hr\u00e1\u010di na z\u00e1pade odmietaj\u00fa, preto\u017ee sa im v\u00e4\u010d\u0161inou javia ako Pay2Win (zapla\u0165 si za v\u00ed\u0165azstvo). Toto odmietanie si teraz vydavatelia jeden za druh\u00fdm m\u00f4\u017eu vysk\u00fa\u0161a\u0165 na vlastnej ko\u017ei:<\/p>\n<ul>\n<li>Proti Diablo Immortal vznikla ve\u013ek\u00e1 iniciat\u00edva,<\/li>\n<li>Pre Command and Conquer Rivals na E3 2018 si EA vysl\u00fa\u017eila ve\u013ea posmechu,<\/li>\n<li>Aj The Elder Scrolls Blades je hra, ktor\u00e1 hr\u00e1\u010dov st\u00e1le viac polarizuje.<\/li>\n<\/ul>\n<p>Bude zauj\u00edmav\u00e9 sledova\u0165, ako tento boj o\u00a0z\u00e1padn\u00fd mobiln\u00fd trh nakoniec vy\u00fasti. Ke\u010f pr\u00edde Diablo Immortal, jeho pr\u00edchod by mal pote\u0161i\u0165 hlavne core-hr\u00e1\u010dov. Diablo Immortal bude k\u013e\u00fa\u010dovou hrou pre Activision Blizzard.<\/p>\n<p>Zdroj: <a href=\"https:\/\/mein-mmo.de\/diablo-immortal-activision-blizzard\/\">Mein-MMO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centr\u00e1lne zobrazenie Diablo Immortal priamo na Blizzcone 2018 vyvolalo ve\u013ek\u00fd zm\u00e4tok a\u00a0nepochopenie. Pritom je tento mobiln\u00fd titul nevyhnutn\u00fd pre bud\u00facnos\u0165 Blizzardu a\u00a0pre hranie na z\u00e1pade. \u010cl\u00e1nek pro Diablofans.cz z n\u011bm\u010diny p\u0159elo\u017eil Syndorray, redaktor WoWfan.cz. D\u011bkujeme! [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.diablofans.cz\/d3\/preco-je-diablo-immortal-dolezite-pre-buducnost-activision-blizzardu\/\">\u010c\u00edst d\u00e1le&#8230;<span class=\"screen-reader-text\"> from Pre\u010do je Diablo Immortal d\u00f4le\u017eit\u00e9 pre bud\u00facnos\u0165 Activision Blizzardu<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":15833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54],"class_list":["post-16555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazeno","tag-diablo-immortal"],"_links":{"self":[{"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/posts\/16555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/comments?post=16555"}],"version-history":[{"count":2,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/posts\/16555\/revisions"}],"predecessor-version":[{"id":16557,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/posts\/16555\/revisions\/16557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/media\/15833"}],"wp:attachment":[{"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/media?parent=16555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/categories?post=16555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diablofans.cz\/d3\/wp-json\/wp\/v2\/tags?post=16555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}